Your brand is talking about you behind your back. Do you know what its saying?
The customer is always right; or is he?
Over the summer, Netflix announced it would be raising prices. The popular $9.99/month plan that included both snail mail DVDs and online streaming would be separated into two separate services, each charging $7.99/mo.
Naturally customers weren’t happy.
In an effort to make things right, the company iss... Read More
Branding: More Than a Logo
How does an organization choose the symbol that will represent them? It starts with defining core values. If a logo is an outward expression of inward attributes, those attributes must be defined before creating a logo. In his book, United We Brand, Mike Moser shows how the Declaration of Independence established America’s core values and why t... Read More
Is Branding Even Worth It?
It's hard to see the immediate benefits of branding. Unlike a short-term marketing campaign, the results take time. Much like building a reputation, branding occurs gradually. Trust is earned little by little, one touch point at a time. To illustrate the type of leverage that can be gained by building a brand, let's compare two pillows and their... Read More
The DIY Dish Did it Again
About six months ago, we bragged about how one of our clients made an appearance on the Nate Berkus show. Well, we got some more braggin to do!
Earlier this week, the twins appeared on the Rachel Ray Show as DIY experts. Our regular readers will remember that we first began working with The DIY Dish in the fall of 2009. Together, we created a b... Read More
Web Browsers and Branding
The chart above represents the browsers you are using to view this site. Which one are you on? What made you choose it? Did it come pre-installed with your computer?
Firefox represents the most widely used browser, yet it isn’t the default on most computers. The user has to install it. Why would someone use a different browser to experience th... Read More