Have you thought about getting a new logo for your company? Symbols and logos have been used throughout history to declare belief, unite countrymen, and identify communities. A logo can also help kids who can't read identify the building where Happy Meals come from. A logo can be a powerful visual representation of your brand and what it stands for. At Advent Creative, designing a logo is often one of the first steps in rejuvenating a brand. To ensure you get the logo you want, our designers compiled a list of questions. If you can answer them honestly, you will be far ahead of the game.
Graphics
- Why are you modifying/redesigning a logo?
- Do you have a current logo?
- If yes, are their any elements from your previous logo you'd like to keep?
- What elements would you like to see in the logo?
- Any preference to icons, typography, illustrations, etc.?
- Any colors/palettes you prefer? why?
- What logos do you like and why?
Brand Details
- What is the full name of your company? Note: Is .com part of the name?
- Do you want the full company name in the logo?
- Do you have a company tagline or slogan that you want in the logo?
- Where will the logo be primarily used?
Messaging
- Who is the target audience for this logo?
- What emotions do you want to evoke in those who see your logo?
- What do you want your company to be known for?
- Services/products your business provides?
- What sets your business apart from the competition?
- Who are your major competitors?
- Limitations, if any, on the logo?
You might notice not a single question asks for a detailed explanation of what the logo should actually look like. And it shouldn’t. Like other art forms, logos can conjure up strong emotions, but only when the artist can freely express him or herself.