That's what about a thousand Gold’s Gym Customer were saying a few nights ago when their phones started buzzing with texts between 12:45 a.m. and 3:00 a.m. with promotional holiday offers!

Now, if you’re thinking this seems like an odd time to run a text marketing campaign you’re not the only one. Even the Gold’s Gym executives aren’t sure what... Read More

OK, it seems like QR codes have been around long enough, they're not going away. You've probably seen them in catalogs or direct mail pieces. You may have even seen them on a tattoo. Some say QR codes are the wave of the future. Others argue they are just a fad. What's the truth? Should you be taking advantage of this technology? Let's look at th... Read More

Conversion Rate Optimization (CRO) involves making changes to your website in order to better accomplish its intended purpose.

CRO should not be confused with search engine optimization (SEO) or search engine marketing (SEM). These efforts are intended to generate more traffic to a website. CRO does not generate more traffic, it does more with... Read More

Want to know if your offering is really unique? Answer this one question:

Do you feel like you have way too many competitors?

If so, it could mean your focus is too broad. If you're not sure how to answer that question, here's a follow up: How often do you refer customers to another organization who could better meet their needs?

If you can c... Read More

Simple seems to be all the rage these days, and why not? "Simplicity is the ultimate sophistication" according to Leonardo DaVinci; but is there such a thing as too simple?

The members of Spinal Tap would argue there is. When presented with the album art for their Smell the Glove album, they weren't convinced simple was superior.

So where is t... Read More