As the summer sun beats down on the grass, it needs frequent watering.
The lack of consistent rain requires property owners to nourish the lawn by carrying water to it. There are many methods to water a lawn, sprinklers being the most common. You've probably seen the different styles. Sprinklers that spray, sprinklers that woosh, sprinklers underground, sprinklers overground, sprinklers on a pole, and so forth. You may have even seen someone watering the lawn using nothing more than a hose and a thumb.
Which method is best?
I would argue the best method is the one that requires the least amount of effort, time, and supervision. The best method to water the lawn is the method that is the most automated.
As we've worked to improve our efficiency at Advent Creative, we've realized there were places we were watering our metaphorical lawn with a hose while the sun beat down upon us. It's painful to see someone watering their lawn mid-afternoon when the water evaporates before it even reaches a blade of grass. It's painful to see processes that aren't executed as well as they could be. We can't get better if we don't honestly evaluate our efforts, though.
Some use the excuse they are too busy to implement a new process or improve upon existing processes. Moving the sprinkler around the yard every 10 minutes occupies too much time–the time it would take to install a sprinkler system. Yes, a sprinkler system does require a large up front cost and time commitment, but once installed requires about 20 minutes to set up each spring.
Companies with confidence in who they are as a brand are able to determine places where "installing a sprinkler system" will be worth it. They know the upfront sacrifice will be worth the investment because it improves efficiency. Those that chase the latest trends or wait for work to come to them will always be left with a pruney thumb. Here's to a greener lawn.