Jen Adair and Jana Romney are two of Utah's hottest new interior designers. They teamed up to form Opal Never Shouts, a design consultancy firm with a flair for trend-setting. They asked Advent Creative to develop a brand and website. The name was bold, so they wanted to contrast the visual identity with subtle tones and a distinctive mark. The "O" chair was born and is now a powerful logo for a powerhouse brand sweeping the region.
The website was built with two primary functions in mind. One, to facilitate a very active and organic blog that would allow them to post photos, videos and project updates. And second, to allow a user to purchase a design service, upload photos, add specs about the area they want advice on, then schedule a consultation. The site launched and traffic has been growing ever since -- inspiring more and more visitors to take control of their living spaces.
