To maximize effectiveness, Viridian Energy associates require proper training. Many companies that expand as fast as Viridian suffer growing pains, and we wanted to prevent that. As more employees join rank, it is critical each understand his or her role in the company. Eager to enroll new customers with a less expensive, greener utility option, Viridian associates were using some of their own materials, and it wasn't quite working. This collateral needed to be shared with others, but first it needed to be evaluated for brand consistency and accuracy. We worked together with some of the most successful sales associates as well as Viridian's VP of Marketing to create new training binder. The materials combined proven sales techniques, on-brand messaging. and award-winning design using post-consumer paper. This baby looked good. It featured foil stamps, die cuts, and loop stitching. Seeing photos of it really doesn't do it justice. The starter kit made its debut at PowerUp 2010, Viridian's annual conference. Associates rejoiced. Viridian's corporate offices could rest easier knowing all sales messages were pre-approved. Viridian continues to grow by the thousands.
