Most sheets and comforters come in those polypropylene bags with the zipper on top. You know, the ones you can never stuff the original product back into? Malouf wanted to do something different. Something bold. We developed the concept of cubed-shaped packaging to house the sheets. Six flat faces gave us more real estate to describe the product. The cube stood out among the bags with zippers on top. It survived the trip from China better. It stacked better on the shelves of those distributing it. It was cool. Oh, and sales tripled in less than a year.
