If you've ever been to Moab, you know there's no other place on earth quite like it. If there's one thing Moab is famous for, it's the unique red rock structures formed from years of wind and erosion. Where there's red rock, there's red sand, and that stuff gets everywhere! In your shoes, in your car, in your tent, etc. Well, moabutah.com was looking for a way to encourage tourism. We thought the best way we could entice visitors would be to give them a tangible reminder of all that is Moab. We decided to mail would-be travelers a small vile of authentic Moab red sand. We're pretty sure it's the only addictive powdery substance that can be mailed legally! With each vile we included a print piece highlighting familiar activities such as biking, hiking, and off-roading. Our unique approach to promote tourism attracted more traffic to the website and re-kindled an interest in those who were considering a trip.
