Viridian Energy is a 3rd party energy supplier servicing states in Northeastern United States. Though Viridian had opened up their direct sales channel several months before, the associates were needing some marketing tools to help them support their message. This video, along with several others, was shot during a weeklong trip to Connecticut, New York and New Jersey. It's purpose was to educate the average consumer about he opportunity to both save money and help the environment, simply by switching their energy suppliers. One of the challenges that Viridian faces on a daily basis is making their product and, more importantly, the impact of their product tangible to people in some way. We also chose to take on this challenge by using light and power-representing graphical elements to show our dependence on energy and the impact that just a little savings will make.
