Malouf Fine Linens commissioned Advent Creative to develop an eCommerce website. The site was to serve two purposes. First, it needed to serve as a store where end customer could purchase products. Second, it would be used as a tool to educate in-store sales associates (and potential customers) on the benefits of Malouf products. To showcase the award-winning packaging, we designed a simple site that didn't detract from the stunning imagery. To ensure the appropriate image selection, Advent directed a photo shoot and provided illustrations. A checkout process tailored specifically for Malouf's website offered a smooth checkout experience for shoppers. With so many bedding retailers using warm lifestyle images, the simple elegance of Malouf's website creates a remarkably different feeling. Like other Malouf collateral, the website reinforces why the company belongs in a class of its own.
