(You know we mean it because we have a nice shiny "contact us" button)
Advent Creative is in urgent need of an experienced writer with enough creative spark to singe the eyebrows of some exciting, yet impervious clients. The position would involve writing creative and strategic copy for print collateral, online interactions and website optimization. You will work alongside the brand director, creative director and other Adventers as well as clients locally and internationally.
Advent Creative is a group of 14 strategic designers, developers, videographers and marketers. We are a young and ambitious team constantly striving to redefine innovation in the industry.
We service clients across the globe from Marriott Hotels in Hong Kong to cool new restaurants in downtown Logan, Utah. Advent is growing quickly and seeks to recruit only the best talent.
1. A knack for fresh, professional (yet sometimes snarky), creative writing
2. A solid set of writing samples to prove you’re up to snuff
3. Experience with SEO, SEM, online reputation management and/or social media
4. Familiarity with InDesign and Photoshop a huge plus
5. The ability to research and understand content areas for a diverse set of clients and industries
6. An ability to work well in a team environment
7. A degree in a related field preferred
8. The competence to write a much better job description than this one!
Starting Salary: 32 - 42k DOE
Please email your resume and samples of your work: sweetjob@adventcreative.com
Advent Creative is a group of 14 ultra-creative designers, developers, videographers and marketers. We are young, innovative, and constantly striving to redefine innovation. We have clients across the globe from Marriott Hotels in Hong Kong to hip new restaurants right here in Logan, Utah. Advent is growing quickly and seeks only the best talent.
We are in urgent need of a skilled web developer for our team. This position will involve working together with other advanced web developers and the creative director to (primarily) create killer websites and web applications for clients around the world.
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Starting Salary: 38 - 50k DOE
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Email your resume and samples of websites (or related work) you have been involved in building (with details of your role in the project) to: devjob@adventcreative.com
You may have heard some buzz that we were looking for a stellar print and web designer to add to the team of Advent hipsters. Well, we found one, and Emily is a perfect fit. But one addition just isn't going to cut it. We're growing too quickly and are now anxiously in search of another just-as-stellar designer. Do you know anyone who may be interested? Please pass this link on to them ... we'll give you a big fat kiss if you do! Oh, that's not motivating enough? Well, how about we just send you a big fat thank you? Deal.
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Advent Creative is a group of 14 strategic designers, developers, videographers and marketers. We are a young and ambitious team constantly striving to redefine innovation in the industry.
We service clients across the globe from Marriott Hotels in Hong Kong to cool new restaurants in downtown Logan. Advent is growing quickly and seeks only the best talent.
We are in urgent need of an experienced, kick-asterisk graphic designer for our team ... you know who you are. This position would mean working together with the creative director and several other creatives to develop killer brand communication materials for print and web purposes.
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Starting Salary: 36 - 46k DOE
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Please email your resume and samples of your work: sweetjob@adventcreative.com
Lunch is on us.
You've been to free lunches before. They always include high pressure pitches and ask you buy something at the end. We hate those situations as much as you do. Awkward!
Instead, we'd like to invite you to our studio to meet our team of creative professionals for a complementary hour of food, discussion and brainstorming focused entirely on your organization.
Think of it as a free sampling of our creative juices. We get a creative workout and demonstrate our design thinking skills, and you get a heaping plateful of creative ideas (and great food!) from Advent's Creative Cafe.
Openings are limited so request your spot today by going to www.adventcreative.com/creative-cafe/ or give us a call at 435.787.8285.
Last night was the annual spring fiesta at Advent. It was held in the ol' countryside in Nibley where the grass is green, the air is ... sometimes a bit methane filled, and there are baby animals for the lil' tots to pet and taunt.
It was a great success, and we couldn't help but pull out some of the games you may have seen on TV lately ... and as you can see here, there are a few key people who are true champions at these crazy human tricks!
You've probably heard of H.264, the dominate video codec used by YouTube and just about everyone else these days. It has the backing of big companies like Apple and Microsoft, so what's the big deal surrounding this technology? Why are some people opposed to it being adopted like Mozilla (think FireFox)?
The answer to these questions is actually more complex than some make it out to be. Apple and Microsoft both have patents wrapped up in H.264 and so many have speculated that both these companies have a vested interest in keeping it around, but this is largely an over zealous exaggeration. Microsoft claims it pays out more than it brings in from patents even though it holds a whopping 75 patents on the technology while Apple actually only has 1 patent. Hardly seems like either company is make millions on it's patent holdings.
So the question remains why have Apple and Microsoft backed H.264 while much of the open source community has rejected it (like Mozilla). For open source advocates the answer is easy: it's not free or open. You have to license the technology. This doesn't effect most end users but does effect companies or vendors that want to market products that need encoders and decoders for H.264. This can include companies that produce everything from camcorders that encode the recorded video to video players that are used by browser like Mozilla's Firefox. This has caused open source pundits to develop an open source solution called Theora.
Why doesn't everyone just adopt this open source standard if its free and requires no license? Once again this comes down to patents. Just because Theora is open source doesn't guarantee that it doesn't contain technology that's patented. In fact the patent holders of H.264 have come out and said that Theora does use patented technology. If that's is the case or even if there is a chance that it's the case then it's a huge risk for a corporation to adopt a technology that infringes on these patents. It could get them tangled in expensive lawsuits and cost them a lot of money. This is precisely why Apple and Microsoft have "played it safe" and backed a standard, that while not free , "provides the best certainty and clarity with respect to legal rights from the many companies that have patents in this area." (taken from Microsoft's IE 9 blog when they announced H.264 support).
Now enter Google who recently purches On2 and it's VP8 codec which some say rival H.264 in terms of it's compression ratios (although this is unclear). Just int he last few days Google has opened this up (as in open source) in a project called WebM and has already started encode YouTube videos to take advantage of the technology. It's an exciting development, but it isn't clear if this is going prevail as both Microsoft and Apple will need to support it to gain sufficient momentum on the web. But Google is determined, already working with hardware vendors to get the encoders and decoders built into the hardware devices to speed it up and help in compete with H.264.
For now however we will have to live with no standard way of encoding video, especially for the web. This is perhaps the greatest hurdle standing in the way of the HTML 5 video tag and killing flash video on the web (note that I don't mean killing flash all together). It will be interesting to see how it plays out and if the web will earn a consistent video solution. It would sure save us web developers a lot of headache.
Related articles:
http://www.engadget.com/2010/05/04/know-your-rights-h-264-patent-licensing-and-you/3
http://blogs.msdn.com/ie/archive/2010/05/03/follow-up-on-html5-video-in-ie9.aspx
Today our child was born and I planted a garden.
Mankind seems to have an innate yearning to build, to create, to design. As artists and designers, we are inevitably drawn to mimic nature – to create something as intricate, extraordinary and beautiful as mother nature provides. It’s the ultimate achievement. Michelangelo’s David, for example, is virtually a perfect recreation of man’s figure (large scale), and thus is considered one of the greatest works of art in history.
Many of the processes of human life and nature continue to confound even the greatest minds today. We know very little about how the human brain works, we still can’t predict weather patterns, and we have no idea what matter makes up our universe. The enigma of life and nature are what make it so captivating and alluring.
When my daughter was born just a few hours ago, I stood in awe as I witnessed one of the most stunning opportunities in life–to take part in the creation of another human being. This new form has has over 100 billion nerve cells, 300 bones, and an ability to think, learn and love.
The human body is the greatest “design” that has or ever will take place, and as the basil, peas, and tomatoes germinate and flourish in my backyard, I’ll appreciate and remember the processes of life that inspire and encourage me to create something new and great everyday. This is my goal as a designer, to create artifacts that encourage human interaction and somehow remind them of themselves–something beautifully complex.
Do you know where and when your customers interact with your company? You should. Mapping out the trail of interaction between your customers and your company is a crucial first step to creating a powerful communications strategy. Like a perfectly staged and written drama, a point-of-contact strategy sets up the characters of your play, blocks the stage and builds, scene by scene, a story for your company. Your customers-to-be are given an enticing introduction -- just enough to get their attention, get them interested and present your name. Then, as the plot thickens, each scene delivers a powerful addition to the story line.
When you plan your marketing campaigns around a strategy of contact, you take the guesswork out of communicating with your prospects. If you know when, where and how your prospects will be making contact with your company (or could be), you are one step closer to answering the question of what to give them and why, at that moment, they will be interested in hearing from you. Creatively crafted and executed to perfection, a marketing plan with a solid contact strategy as its foundation strengthens your brand with each piece of the campaign. Ultimately, this leads not only to success of individual campaigns, but also, and more importantly, to valuable brand recognition and equity in the long term.
Give us a call or stop by to discuss your company's customer interaction map!
We’ve often been asked what the best delivery or style is for online videos. Many people out there have great products or excellent content but just aren’t sure how to best display it through online video. Sadly, the answer to this question isn’t so cut and dry. First, you really need to understand your audience. Who is your video geared towards? Once you understand who your target audience is you will be more educated to make such presentational decisions.
There are several types of video for online audiences. Lets discuss 5 effective video styles for online video:
1. DOCUMENTARY: This involves webisodes and mini documentaries. This particular style is becoming very common due to its raw and honest delivery. More and more consumers want to hear real, unrehearsed conversations and see real and non-choreographed situations. It’s raw. It’s unpolished. It’s relatable. It’s incredibly effective.
2. NARRATIVE: This style involves some commercials and short films. If you want Hollywood then this is the style to go with. You’ll need actors, sets, a crew, proper sound...etc. These types of videos often have a punch-line or story to tell. They have the most potential of going viral but are also the most budget intensive and difficult to pull off. Narratives can pay off big if executed in the right way.
3. PROMOTIONAL: Most highlight videos, montages, infomercials, testimonial based interviews, and some types of commercials fall under this category. These videos are very common and often times the most effective when trying to get a focused message out there.
4. TRAINING or HOW TO: These include exercise videos, instructional videos, intellectual capital training videos, cooking videos...etc. The effectiveness of this style highly depends on the performance from the talent in front of the camera. If the individual is engaging, sincere, personable, knowledgeable, and entertaining then the audience will most likely have no trouble focusing in on their message. If they are dry, stiff, and awkward in front of the camera then the audience will tune out quickly, even if it is a subject they are interested in.
5. VLOGS: (Video Blogs) Most Vlogs intail someone sitting in front of their computer screen discussing a topic. This is fine for certain messages and audiences, however due to its lack of visual texture I would not base a marketing campaign using this style of video. Its good for a quick reminder, thought, rant, or tangent. It can also be effective for something that requires an immediate response.
Of course, each style requires a different approach regarding the filming and editing techniques as well as the on camera delivery, meaning the performance of the talent in front of the camera.
As you scour the web or watch TV commercials pay attention to the style of video that a particular brand or company chose to relay their messages. Ask yourself, why did they think that particular style fit their message the best? You’ll start to see trends and strategic methods to their approach. This will help you decide what style of video is most effective for your next video project.
Note: Choosing a style has little effect on how the Search Engines look at your video. The importance of selecting the appropriate style for your video deals more with the audience reaction than anything else.
Advent Creative is seeking an experienced account executive with a truckload of skills that will blow the socks (and shoes) off of current and prospective clients. The position would include acquiring and managing stellar clientele, writing strategic proposals, flaunting your branding and marketing expertise, and all other client services responsibilities. You will work alongside the CEO, Creative Director and other Adventers to wow and re-wow clients locally and internationally.
Advent Creative is a group of 14 strategic designers, developers, videographers and marketers. We are a young and ambitious team constantly striving to rede?ne innovation in the industry.
We service clients across the globe from Marriott Hotels in Hong Kong to cool new restaurants in downtown Logan, Utah. Advent is growing quickly and seeks to recruit only the best talent.
Starting Salary: 40 - 60k DOE
Please email your resume and samples of your work: hireme@adventcreative.com
Wanna be friends?