Allow me to take a quick break from our normally all-business blog to announce that Advent Creative has officially moved. If you’re in Logan, Utah and you want to stop by and see us, don’t go to our old location. We won’t be there.
While everyone else was packing and unpacking and herniating their discs moving our conference room table, I decided to look busy on my computer by making a list of reasons for the move. Here it goes:
1. We merged with Digital Slant and now we’re too big for our britches
This month, we merged with our biggest and most respected competitor, Digital Slant, also from Logan, Utah. Now we’re like a super-Voltron brand communications firm that has just powered up and is unleashing sweet kung fu moves on a giant monster bent on destroying the city. OK, it’s maybe not that dramatic, but we’re still pretty excited about it.
2. Basement vs. Third Floor
In our old place, we occupied the entire basement floor of an office building. What little light trickled in through the window wells couldn’t stop it from feeling like a deep, dark cave. Seriously, I kept thinking that we were going to find Bin Laden down there..
Our new place, however, is on the top floor of one of Logan’s historic downtown buildings. Glorious beams of sunlight stream through large windows hitting our computer screens and causing some annoying glare, but we don’t care because we’re too busy getting high on the vitamin D.
3. Unfortunate Address
The address to our old place was:
666 North Main
Suite 301
Logan, Utah
So, the first problem here is the “666,” which, if you didn’t know, is the mark of the beast according to Revelations, the scariest book in the Bible. Here’s how conversations went with potential clients:
CLIENT: So where are you located?
ME: In Logan, Utah.
CLIENT: Right, but what’s your address?
ME: Oh, right, the address. Um, OK … it’s 666 North Main.
CLIENT: I’m sorry, what?
ME: 666 North Main
CLIENT: Really?
ME: Yeah … it’s a little strange, but it’s easy to remember. Heh heh heh (nervous laugh)
CLIENT: Yeah, I guess it is easy to remember. (no laughing)
We made the best of it and put up signs that said we did “hellaciously” cool work in our mark-of-the-beast dungeon/cave, but it was getting a little old.
The other problem with our address was the “Suite 301.” Most people assumed that 301 would be on the third floor and not in the basement. Despite huge Advent Creative signs that had “Go Downstairs” in bold Helvetica, people still went upstairs. Perhaps we should have just had signs that read, “Advent Creative, Go to hell.”
4. Opportunity for hi-jinks
With everyone packing up their desks and office items, the opportunity for practical jokes increased exponentially. During the confusion, our developers swiped the Streamline Stapler off the desk of our creative director, Adam. They returned it to him today ensconced in an Advent-green Jell-O mold. It was a great homage to The Office as well as to Office Space - two hilarious productions about offices.
5. It was time for a change
“A foolish consistency is the hobgoblin of little minds.” - Ralph Waldo Emerson. Enough said.
Most of our national and international clients won’t ever notice the move occurred, but if you’re ever in the northern Utah area, stop by and say hello. We’re now located in the Emporium across from the Coppermill Restaurant on Center and Main. If you stop by in the next day or two, you can even see Adam’s Jell-O stapler.