If you've dabbled in SEO, you've probably written a meta description. A meta description is the text shown immediately below the title of the website on the search engine results page (SERP). It is the highlighted portion shown in the image below.

Google will use the meta description you provide as long as it is relevant to the content within th... Read More

Earlier this week, the New York Times reported on a Brooklyn man who attributes the success of his online business to angering customers. Wait, what?

Remember that post we did a few weeks ago on how to get your website higher on Google? And that a lot of your ranking has to do with the number of sites linking to you? Well, one man figured out t... Read More

Pretend you're a campaign manager in an upcoming election. How are you going to ensure your candidate secures the most votes? Most people start by hanging posters, making buttons, and telling friends–wielding a hammer and nailing flyers to the bulletin board space provided by other establishments. Online marketers often advertise a new website in... Read More

Conversion rate optimization (CRO) can be compared to shopping. When users are surfing the Internet, they are looking to “buy” something. Whether they’re buying amusement, information, or an actual product, they’ve arrived at your website in hopes of making that purchase. These purchases are known as “conversions.” Conversion rate optimization, C... Read More

Net neutrality is one of the biggest issues to be debated on the future of Internet use and digital communications in America, but most people don’t know anything about it. Unfortunately, that doesn’t surprise me. What does surprise me, however, is the lack of outrage coming from the search engine optimization and Internet marketing crowd. They s... Read More