Utah Social Media Award Goes to Advent Client

Posted By: Marshall

Last week, the Social Media Club of Utah held the first ever social media awards in Salt Lake City. From what I’ve heard it was an amazing event. Unfortunately, I couldn’t be there because I was making a pilgrimage to Franz Kafka’s grave in the Czech Republic. (Not only did he write some crazy good novels and short stories, but he also invented the hard hat.

I’m happy to announce that one of our clients, the Standard-Examiner, received the award for Best Integrated Social Media Campaign.

(raucous applause)

They’ve really done a great job implementing the strategies and principles that we worked out with them. The entire newsroom is on Twitter and Facebook and has had some great success with sites like Reddit and Digg. They’ve also done some ground breaking work in reaching out to bloggers to create a strong online community. All of this caught the eye of the Utah Social Media Awards and voila, they netted a social media award.

At Advent, we feel that the future of newspapers relies on successfully adapting to new social media tools. We’re proud to have worked with a company as innovative and flexible as the Standard-Examiner. And so I say, in the time-honored tradition of Internet geeks: Woot, woot to you Standard-Examiner. Woot, woot.