10 keys to creating a successful webisode

by Clay // 12 . 01 . 2008  10:22 AM

First, let’s define “webisode.” Simply put, it’s a video episode designed specifically for the web. Typically part of a series, a single webisode highlights only part of a larger story. There’s no set standard for length, although most webisodes are relatively short, ranging from 2 to 10 minutes in length. This video is a great example of a webisode.

5. Professionally Raw
Within the realm of amateur home video, keep the webisodes professional, informative, and engaging. Due to the amount of video that is being uploaded each day, the only way to stand out is to produce “professionally raw” material. Keeping the webisodes professional will meet the viewer’s standards for aesthetically and cognitively pleasing content. Keeping them raw will help viewers feel comfortable accepting information. Don’t be afraid to keep the bloopers in your final product. It adds a human element that people love to relate to.

6. Keep ‘em Coming
Give people a reason to come back to the next webisode. Don’t be afraid to leave them hanging. It entices them to return to get the rest of the story. Each webisode may not coincide with the next, but establishing interest is a must.

7. Viral Potential
Don’t release an episode just because you can. Make sure each episode has viral potential. You want your viewers to pass it on through email, Facebook, Myspace, Skype, Twitter, or just plain old word of mouth. The more viral your video is, the more credibility your organization has.

8. Take ‘em Along
Follow live action. That means, don’t just tell people about what happened earlier, or what is going to happen later, but show them. This adds a level of intrigue that is extremely hard to accomplish with verbal summaries.

10. Balance Your Viewer Communication
Don’t always talk to the camera. It’s OK to allow your viewers to take the role of spectators.